Car and Driver and Summit CE Group to Introduce Innovative Dash Cam Line at 2016 Consumer Electronics Show
Line Will Debut in Spring 2016
NEW YORK, NY (December 17, 2015) – Summit CE Group announces a partnership with Hearst Brand Development to launch a new line of Car and Driver-branded dash cams at the International Consumer Electronics Show, January 6-9 in Las Vegas (booth #14617). The new line of dash cams, created with one of the country’s leading automotive magazines, is the ultimate eyewitness, recording of everything that occurs on the road and features crisp 1080p recording, loop recording, accident/motion detection, auto on/off, parking mode, night vision to Wide Dynamic Range, GPS logger, lane departure warning, speed alerts, WiFi, 3G and Android-powered touch screen models. All models are plug and play and hardwire installation is not required.
“The Car and Driver Dash Cams allow drivers to hit the road with confidence, knowing that every mile and minute will be recorded in HD video,” said Glen Ellen Brown, Vice President, Hearst Brand Development. “Our partner Summit CE Group has developed a high-quality line of dash cams with innovative features that consumers expect from the leading automotive media brand.”
As distracted driving continues to result in crashes and near crashes, dash cams and related technologies are more vital than ever. In fact, the National Safety Council reports that from January to June 2015, there were nearly 2.3 million “serious injuries,” a 30-percent jump when compared with the first half of 2014. With gas prices so low, more drivers are on the road contributing to roughly 5.5 million accidents annually. Dash cam video footage can quickly and decisively settle disputes and are widely used by police departments and Uber drivers.
As one of the most innovative and competitive companies in its industry, Summit CE Group has over 50 years of experience in the designing and manufacturing of consumer electronics. The Car and Driver dash cams have been thoughtfully designed to fit every budget, and the line will be priced from $39-$299, available in Spring 2016 at leading consumer electronic stores, auto care, wholesale clubs, and online retailers.
About Car and Driver
Car and Driver is known for its expert editorial team that is highly regarded by car enthusiasts and automotive manufacturers for their integrity, engineering backgrounds, and high standards. The magazine is published monthly by Hearst Magazines, boasting the largest audience of any monthly automotive magazine. The Car and Driver brand is a leading source of information for automotive enthusiasts and in-market car buyers. The brand also extends to many platforms, including websites, mobile sites, radio, iPhone/iPad apps, events, custom marketing programs, and integrated marketing databases. Follow Car and Driver on Twitter at @CarAndDriver.
Hearst Magazines is a unit of Hearst, one of the nation’s largest diversified media and information companies. With 21 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (AAM 2H 2014), reaching 78 million readers (Spring 2015 MRI gfk) and 54 million site visitors each month (comScore). In addition, the company publishes close to 300 editions around the world. Hearst Magazines Digital Media, dedicated to creating and implementing Hearst Magazines’ digital strategy, manages 18 websites for brands such as Cosmopolitan, Popular Mechanics, ELLE, ELLE DECOR, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as digital-only sites such as Delish.com, a food site in partnership with MSN. Hearst Magazines has published more than 150 apps and digital editions for the iOS and Android platforms. The company also includes iCrossing, a global full-service digital marketing agency.
President, Summit CE Group.